Justin
Drew Bieber (born March 1, 1994) is a Canadian pop musician, actor, and
singer-songwriter. Bieber was discovered in 2008 by American talent manager
Scooter Braun, who came across Bieber's videos on YouTube and later became his
manager. Braun arranged for him to meet with entertainer Usher Raymond in
Atlanta, Georgia, Bieber was signed to Raymond Braun Media Group (RBMG),[9] and
then to an Island Records recording contract offered by record executive L.A.
Reid.
Bieber
has received numerous awards, including both Artist of the Year Awards at the
2010 American Music Awards and the 2012 American Music Awards, and was
nominated for Best New Artist and Best Pop Vocal Album at the 53rd Grammy
Awards. With a global fan base, termed as "Beliebers", and over 40
million followers on Twitter, he was named by Forbes magazine in 2012 as the
third-most powerful celebrity in the world. He had earned an estimated US$55
million in the previous 12 months. As of May 2012, Bieber has sold 15 million
albums.
Bieber
guest-starred in the season premiere of the CBS crime drama CSI: Crime Scene
Investigation, which aired on September 23, 2010. He played a "troubled
teen who is faced with a difficult decision regarding his only brother",
who is also a serial bomber. Bieber was also in a subsequent episode which
aired on February 17, 2011, in which his character is killed. Bieber performed
a medley of "U Smile", "Baby", and "Somebody to
Love" and briefly played the drums at the 2010 MTV Video Music Awards on
September 12, 2010. Bieber announced in October 2010 that he would be releasing
an acoustic album, called My Worlds Acoustic. It was released on Black Friday
in the United States and featured acoustic versions of songs from his previous
albums, and accompanied the release of a completely new song titled
"Pray"
Bieber
has also been criticized for looking and sounding younger than his age, his
teen-pop music, image, and frequent media attention. He has been a frequent
target of Internet bloggers and message board posters, notably by users of
Internet message board 4chan and users of YouTube. Nick Collins of The Daily
Telegraph speculated that "Bieber's character also appears to strike a particularly
sour note with his Internet critics, with many remarks commenting on his
youthful appearance, his teen-pop songs, his image as a heart-throb to young
teenage girls and his manner of speech".
Bieber's
androgynous appearance has also been frequently noted in the media, including
when he appeared on the cover of LOVE magazine's androgyny issue in 2011.
Some
of his fanbase are known as "Beliebers", which the Chicago Tribune
included as one of the top buzzwords of 2010. The early Bieber fanbase
developed on YouTube, and predated the release of Bieber's first album.
Bieber's popularity is a result of the Internet, with a large segment of the
fan community actively continuing to use it to communicate with their fellow
fans. Bieber's management team makes an effort to mobilize and coordinate
Bieber's fans into taking actions related to Bieber.
SOCIAL POPULARITY
As
of May 2013, Bieber's Twitter account (@justinbieber) is the most popular
celebrity account, with 41 million followers. His account acquires one new
follower every other second. His popularity on Twitter at one point accounted
for three percent of all Twitter related traffic, with a Twitter employee
commenting that "racks of servers are dedicated" to Bieber. This
resulted in over 180 million page views for the service each month. Bieber was
frequently a trending topic on Twitter when the feature first launched because
his fans frequently discussed him on the network, and he was named the top
trending star on Twitter in 2010; Klout gave his account a score of 100. In
April 2013, the social media analysis company Socialbakers concluded that 16.7
million of Bieber's 37 million Twitter followers are not genuine.
The
size of Bieber and Lady Gaga's follower bases are cited as a reason why
marketers should pay attention to Twitter, due to their ability to reach
millions of people with a single tweet. 8.3% of tweets mentioning
"bieber" were semi-automated and probably Twitter related spam.
Research done about Twitter and the 2011 Egyptian revolution includes Bieber as
he made tweets about the topic at a time when he had roughly 8 million
followers. His multiple tweets resulted in 32,000 responses each, which made
Bieber's Twitter account one of the single largest nodes for discussion about
the uprising on Twitter.